Het proces gaat verder dan simpelweg dit identificeren over populaire zoektermen; dit vereist ons diepgaand begrip aangaande een spelers, hun zoekgedrag, en een context waarin ze zoektermen benutten. In deze uiteenzetting zullen we verkennen hoe je een effectieve trefwoordanalyse uitvoert, met een focus op vier kernaspecten.
While there's no magic number as to the number of links that's reasonable, if you find every page of your website has hundreds — or thousands — ofwel links, you may consider trimming them down to better focus your link equity and how Google crawls your website.
If your organization sells shoes, your SEO and marketing efforts will need to be different than those undertaken by a restaurant, or an sites gaming platform, or an architectural firm, or a software developer, because the SERPs will not only contain different components for each relevant query, but may also be somewhat or completely different for each searcher, based on their location.
For example, it’s clear that SEO is having some impact on Google’s Search Generative Experience (SGE) experiments because the content found in traditional local packs is being used to some extent in SGE responses to local queries, like this:
A few years ago, you'd never find anything about favicons in an SEO audit. To be fair, most people still overlook them. Regardless, favicons are important because Google displays them next to your snippet in mobile search results, as in this example below.
Authorship is a touchy subject in the SEO space. While Google doesn't confirm authorship as a ranking factor, they do confirm tracking authorship information as entities, and working to not only determine the author of a page but also connect that author to other works on the web.
A single-page site with minimal JavaScript will have very different speed issues than a complex e-commerce website with lots of different technology. Simply put, if your site kan zijn already fast, you likely don't need to worry about much — check here your investigation should uncover exactly what needs to be fixed. We'll cover the basics here.
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“Related searches” features link to further sets ofwel SERPs and can prompt users to expand their query to access related information:
By far, the biggest technical mistake with mobile SEO is when mobile inhoud doesn't match desktop content. If De zoekmachines has turned on mobile-first indexing for your site (as it has for the vast majority ofwel websites) this means any content that's "missing" on the mobile version ofwel your site may not get indexed as it would on desktop.
Link your author to an author profile page, which in turn links to social media profiles and other articles by the same author
Heel wat bedrijven beschikken over een apart team dat met SEM werkt en alweer ons andere afdeling welke met SEO werkt. De 2 promoten vaak bijna niet. Terwijl voor een organische zoekresultaten betaalde en organische vermeldingen behalve elkaar worden weergeven, is dat vaak niet het geval vanwege de teams die de verschillende inspanningen leveren.
We'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how wij structured the guide as a whole.
If you need advice on a specific topic or aangezien to explore more inhoud for all levels ofwel expertise, check out all of our learning options below.